How IKEA is about to change forever: Retail giant to launch mini store
Image source: Femail
IKEA shopping is set to change forever, thanks to the launch of a ‘mini’ store where shoppers can get specialist teams to help them put together their dream kitchen, bathroom and bedroom. The concept store, which will open in Sydney’s Westfield Warringah Mall on Friday, is a major downsize from the 37,000sqm warehouses customers have come to know from the brand. Instead they can step inside a much smaller space to choose their wares via digital computers and select exactly what date they want the products delivered to their door.
“Shopping behaviours are changing quite dramatically within the retail space and are majorly driven by new technology. We wanted to build something that was between a totally online store and our giant shops” IKEA Australia’s CEO Jan Gardberg told FEMAIL
Because this ‘Home Planning Studio’ is only 100sqm wide, the stores can quickly be deployed in areas across Sydney, rather than shoppers having to travel far and wide to reach a bigger outlet.
“Within the planning studio you can have a one-on-one discussion with a team member who can help you custom-build a wardrobe or kitchen of your choice. Everything from our original stores will be purchasable including quilt covers, plates, napkins and lighting – you just have to order it off a screen instead.” Mr Gardberg said.
Mr Gardberg hopes this new way of interacting with IKEA will encourage more people to come inside the store and have a personal experience, rather than feeling like they are wandering fruitlessly inside a large warehouse. You can book a $99 planning session ahead of time and purchase all the necessary products on the spot – and then have that money refunded after the sale of those items goes through. So you don’t have to wait in endless checkout lines ever again.
Similar to larger IKEA stores, this mini version has created spaces to inspire those looking to update certain areas in their home. The store layout features a bedroom zone which comes complete with wafting floral scents and an abundance of wardrobe solutions while the kitchen section takes the form of a ‘wellness sanctuary’. This zone will offer a raft of storage solutions and is aimed at the eco-conscious home chef and entertainer.
Currently, IKEA owns 10 stores in Australia and by the year 2030, this number is expected to increase to 40. Speaking previously about IKEA’s expansion strategy, Mr Gardberg said there was a move on the part of the Swedish giant to make online shopping easier in Australia as well as promoting a shift away from its big format stores.
“We have more than 40 years of home furnishing experience here in Australia and we want to take that and transform that home furnishing knowledge into the virtual and electronic world also,” he said.